Using the power of emotions in times of change image

Using the power of emotions in times of change

We all hear about the importance of mental health and wellbeing, and in business, an environment where employees suffer from unpleasant emotions can be unproductive and unwelcoming.  At worst, it can be destructive.

In this event, Rich Byatt and Chris Lorimer, accredited Emotionasl Logic coaches, help attendees understand how:

- Mental health impacts upon their organisation

- Unpleasant emotions can be used in a postive way for those experiencing shock, guilt, anger or depression 

- The organisational environment can be a positive environment during times of change.

In this introductory workshop, delegates will learn the potential impact of Emotional Logic in their workplace and how it can be used to support staff going through emotional turmoil.


Emotional Logic was developed in the 1990s by a Devon GP.  Over the following decades, he developed an approach that has been proved to be a highly effective way for individuals to use their emotions in a positive way, supporting their recovery.  The approach is now used globally and is achieving much interest in the treatment of mental health issues, especially in the UK.

This workshop will be lead by Chris Lorimer who is an accredited Emotional Logic facilitator.

Date: 25th November @ 10:00am
The Dark Arts of Sales image

The Dark Arts of Sales

"He's a natural salesman!"

"High in confidence, usually misplaced - she should be in sales"

Too often sales people are tarred with the "sales" brush, pidgeon-holed as shallow, inauthentic, even dishonest!  But what's the truth?  In this 373 Group event, sales expert Richard Palmer of Suretrain Sales Training exposes the myths and explores what it takes to win new clients consistently.

This event is open to all and is ideal for anyone new to the SW or who is looking to establish new contacts and develop new skills. 

Date: 28th November @ 7:00pm
Core Sales Skills image

Core Sales Skills

This programme is ideal for all sales professionals, whether you are just starting out on your sales career or you are an experienced sales professional wanting to refresh your skills and learn new sales techniques.  The course is ideal for any business to business sales people and also in business to consumer environments where advising customers on their choices is an essential part of the customer interaction.


As a result of attending this programme, you will understand how to:


Fully understand and implement a robust and proven sales process.

Generate greater trust from customers, leading to more open conversations and collaborative selling.

Present your product or service in such a way that the customer sees purchasing as the logical choice.

Effectively overcome objections and close more sales.


Delegates have reported a tangible and valuable return on their investment in increased sales.  Motivation and Inspiration are built into this programme! Attendees will come away energised and driven to implement their new skills and start earning more profit!


This is an intensive, one day programme designed to give delegates core knowledge and understanding of the whole sales process, along with confidence and skills to help them set clear, achievable goals within their own sales role. With a combination of classroom theory and practical interactive tasks, delegates can gain insight into how to turn enquires in to profit with a proven, effective method.


Core components:


- Understanding Sales Measurement

- Sales Motivation

- The Full Sales Process, comprising:

  • Meet and Greet - Creating relationship and trust. Setting up the foundations for the sale.
  • Qualification and Need Analysis - Understanding your customer's needs, wants and desires.
  • Presentation - Effective presentation of your product or service, in line with the customer's needs.
  • Trial Close - Gaining commitment and understanding.
  • Negotiation - Price presentation and creating a win/win price agreement.
  • Close - Creating the environment in which the customer can say 'yes'.
  • Overcoming Objections - Objection prevention and handling strategies.


The delegate will create an action plan for the implementation of their new skills and techniques at the end of the course. This plan will be shared with their management, to ensure an effective follow up of the programme is completed.



This course is delivered by Suretrain Sales Training.

Previous delegates have said:

"We sent experienced account managers on this sales training course. All returned with positive feedback and are applying new methodologies to their client base. We will be using them again when a customer facing sales course is required." - JC, Devondale LTD

"Being relatively new to sales, the course has taught me a lot in regards to how to have and informative discussion in order to accommodate my clients' needs." - HG, IMSM

"Richard delivered this course for our experienced sales team. During the following 4 months, our average invoice value per unit went up by 23.39% and our unit sales increased by 8.69%, all compared to our results from the previous 12 months." - RW, Clarity Copiers

Date: 22nd January @ 9:00am
Coaching Award in Emotional Logic image

Coaching Award in Emotional Logic

5 Day course

Wave 1 -September 24th, September 25th, October 17th, October 18th, and November 18th 2019

Wave 2 - January 29th, January 30th, March 3rd and 4th, and April 6th

Organisational and individual resilience has never been under more pressure with competing stresses and strains, limited resources and increasing expectations.  The impact on organisations has been palpable, directly reflected in increased staff turover, ineffective communication and low productivity.  Despite this context, businesses have often struggled to support the wellbeing and mental health of staff in a sustainable way.

There is a solution.  Emotional Logic is a lifelong learning, ‘home-or-workplace’ conversational skill. It can help people of all ages to understand how unpleasant loss emotions have useful purposes when seen as part of an integrated process of adjusting to change.   It is not counselling or therapy, but can help individuals and organisations address deep-seated and unproductive emotional situations.  In this 5 day course, Emotional Logic equips coaches with the capability to facilitate individual and group discussions, initiate and support dialogue across organisations, embed EL tools, language and frameworks and impart practical life long learning skills.


"This is a game changer for business and lifestyle coaches, leaders and HR staff" Business Director and Coach


Five days are distributed in a 2:2:1 pattern with significant space between contact days, to allow for personal practice, learning and reflection.


The course is highly practical in nature. Delegates will be equipped and encouraged to experiment with new understanding in their workplaces, homes and other networks. Workshops will be very interactive. Opportunity will be provided for 1:1 discussion time with an EL trained tutor in between workshop dates for personal issues arising. Trainees will become adept around the safe coaching model, three phases of an EL creative conversation, and working with individuals and small groups.


Contact days as follows:


  • Thu 20th  & Fri 21st  June,
  • Tue 16th  & Wed 17th July,
  • Mon 9th  September

Emotional Logic has been developed over 30 years research in medical setting and is underpinned  by proven theories (grieving and emotional chaos theory)  and has been successfully applied in multiple cultures and settings.


EL capability can be learnt and delivered by staff and coaches after only  short training and the approach can be widely adopted across organisations and wider networks.  It is fast acting and safe and can lead into ?Train the trainer? courses and EL Organisational accreditation. 


Please go to the Emotional Logic Centrefor more information.

Date: 29th January @ 9:00am